Relevant principles of good event marketing are planned at the beginning of the process and meet with your event objectives. We will advise as to which strands of the marketing mix should be applied and who should be responsible for their implementation.
Design & content of contact tools
Holyrood Events can produce promotional material in web and hard format that is pertinent to your target audiences using terminology and design that is familiar and interesting. Our in house design and editorial team can produce many different styles of web sites, holding pages, brochures, flyers, leaflets, letterheads, event magazines, promotional literature. For examples please contact Shona McLean at
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Partnership marketing
Holyrood Events will suggest organisations that could be of use to your events outcome and could assist with raising the profile and pre conference marketing amongst their members.
PR & media management
Holyrood Events can ensure there is full media interface at the event offering appropriate media accreditation and media packs for journalists and can organise interview opportunities at appropriate breaks. Holyrood Events can create a media contact programme ir required.
Telemarketing
Holyrood Events telephone contact team can assist with marketing development, finalising delegate lists and identifying key senior target delegates who may not deal with correspondence themselves. Telemarketing can be also be used to assist with post conference evaluation.
Event reporting
Holyrood Events can create bespoke conference reports or documents to suit specific requests and deliver to short deadlines. These reports can be used to inform interested parties who couldn’t attend, as a formal response to a consultation exercise, ensure continuity and on going engagement or as part of an educational programme. They can take the form of a 16pp or 32pp magazine, a full text report, as an editorial styled report or for inclusion in other documents. These can be produced for delivery in hard or electronic formats.
Data management
Holyrood Events can offer a comprehensive database management service if required. These databases can be sourced from client’s in house lists, conference partner’s lists or from commercial list brokers. Holyrood Events is registered, voluntarily, with the Data Protection Registrar appropriate to the performance of this Contract pursuant to the Data Protection Act 1998 and complies with all relevant requirements of the said Act including the data protection principles, registration no PH2 580.
