Professor Davy McCracken joined SRUC: Scotland’s Rural College in 1995 and has been Head of SRUC’s Hill & Mountain Research Centre, at Kirkton & Auchtertyre farms near Crianlarich, since 2013 and Head of SRUC’s wider Integrated Land Management Department since 2019. Davy studies farming and wildlife interactions and has been working on agricultural and agri-environmental policy at a national and international level for over 30 years. He was one of the founders of the High Nature Value farming concept and much of his own research over the years has been into the challenges and opportunities facing High Nature Value farming systems across Europe. The farms at Crianlarich are a Linking Environment & Farming (LEAF) Innovation Centre and a member of the Global Farm Platform initiative, and consequently the research and demonstration activities of the Centre focus on how precision livestock farming approaches and associated technologies can be used to address agricultural and environmental challenges in the uplands.