Nathan Critchlow is currently a Griffith Edward’s Academic Fellow for the Society for the Study of Addiction, and is based in Institute for Social Marketing and Health, Faculty of Health Sciences and Sport. He specialises in quantitative methods to analyse marketing activity and the association with health-related knowledge, attitudes, and behaviours in consumers. His previous research includes analysing real-time retail data to monitor price and market changes following the introduction of standardised tobacco packaging, surveys of adolescent and young adult exposure to alcohol marketing, and other research into digital marketing, new media, sport sponsorship, and pricing. His current work includes research into tobacco, alcohol, gambling, and food marketing.