Mark specialises in public opinion research and political analysis, providing services to the private, public and third sectors in Scotland. He now runs his own specialist consultancy, Mark Diffley Consultancy and Research, following his ten years as director of Ipsos MORI Scotland.
The core of Mark’s career has been focused on impacting policy and political decisions through high quality research, and on delivering polling and insight to inform election and referendum campaigns. He has delivered some of Scotland’s most significant social research studies and advises various organisations on how to understand public opinion and make the most of research findings.
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