Max Sefton

I am Head of Media for the Scottish Liberal Democrats, leading the party’s national media and communications strategy. I oversee press relations, campaign messaging, rapid rebuttal, and political communications across Scotland, working closely with elected representatives, candidates, and senior party figures. My role includes shaping media narratives, managing high-profile campaigns, and advising on communications strategy during elections, policy launches, and major political events. I have extensive experience in political communications, public affairs, and media engagement in Scotland.