The Context In 2021, 83% of all deaths were caused by non-communicable diseases (NCDs) such as heart disease, stroke and cancer. 1 in 5 are caused by tobacco, alcohol and obesity. Reducing consumption of health harming products is therefore crucial if we are to see these figures decrease. This has been recognised by many stakeholders working in public health, including the Scottish Government which is currently considering the steps it might take regarding the advertising and promotion of unhealthy products. To view recent consultations held by the Scottish Government, please click the ‘Further Information’ tab below. The Event In 2022, Holyrood partnered with the newly-formed NCD Alliance Scotland – comprised of nine of Scotland’s leading health charities – on the public health day of its Health and Care Festival. In September 2023, we were delighted to partner with the NCD Alliance Scotland once again for this one-day event, to consider what progress has been made in reducing NCD related deaths and ill-health, and discuss what further policy action is required. Particular focus was placed on improving health outcomes by addressing the “commercial determinants of health,” for example, the pricing, marketing and availability of products, and engaging the public in such discussions. Sessions explored how public health fits within the context of a wellbeing economy, and how such an approach could also improve the health and wellbeing of Scottish citizens, whilst reducing inequalities. Taking place during the Global Week of Action on NCDs, this event brought together policymakers, public health practitioners, academics and more to discuss these important issues. See all photos from the event here.